In the year 2011, Steven Yang aimed to replace high-quality laptop batteries with affordable ones. Hence Anker was established. While during the first year the products from the company were focused to deliver only the replacement laptop batteries, since 2012 the innovation started being prominent over battery replacements. And hence the company is now renowned as a brand of Oceanwing (a Chinese tech company) which designs and manufactures powerbanks as well as charging cables. During Anker Black Friday deals, the company is offering outstanding rebates and discounts on their products.